The Armor Team

Matt Reekers
 Financial Services Representative
Principal Securities Registered Representative
Financial Advisor

Matt concentrates on all aspects of financial planning; including comprehensive financial analysis, wealth accumulation strategies, and insurance protection.Matt graduated from the University of Northern Iowa in 2002 with a degree in finance. He holds the series 6, 7, 63, 65 securities registrations and a Life & Health insurance license.

Matt has 15+  years of industry experience.  Before joining the Dakotas Business Center, he consulted and shared innovative ideas with outside financial advisors as a Principal Funds wholesaler.  Prior to joining Principal Funds, Matt partnered with registered representatives of Principal Securities, which allowed him to assist with the recommendations of client investment portfolios.

In his free time, Matt enjoys the outdoors, hunting, fishing, and spending time with his family.  He is married to Josie and the couple has 2 children, Maggie, and Olivia Jo.


Ron Staebell, CLU®, ChFC®, AEP®
Senior Financial Services Representative
Princpal Securities Registered Representative
Investment Adviser Representative

Ron Staebell began his financial services career after graduating from Northern State University in 1969. He earned the Masters of Science in Financial Services degree from the American College of Financial Services in 2001. He earned the professional designation of Accredited Estate Planner (AEP) in 2011. He earned the Retirement Income Certified (RICP) professional designation in 2014 by the American College. He is experienced in Disability Income Insurance, Long-Term Care Insurance, Business planning, and Special Needs planning. Ron is a Past President of the REACH Foundation, board member of the South Dakota Guardianship Program, Trustee of the South Dakota Guardianship Trust, and board member of the Volunteers of America, Dakotas Foundation.

He is a member of the Sioux Falls Estate Planning Council, Million Dollar Round Table, the Society of Financial Professionals, the National Association of Insurance and Financial Advisors– Sioux Falls, the Sioux Falls Area Chamber of Commerce, and Rotary Club of Sioux Falls -West.

Ron is married to Virginia and they enjoy spending time with their six children and nine grandchildren.


Mary Larson

Mary is the Executive Assistant to Ron Staebell.  She and Ron have worked together since 2000.

Mary has 26 years of experience in the insurance industry and is licensed in Life & Health Insurance.

She is married to Lance and the couple has 3 children, Chris, Max, and Charley.



 Josie Reekers

Josie graduated from Iowa State University with degrees in merchandising/marketing and secondary education.  She taught Middle School for a total of 12 years before

 joining Matt in the business full time in June of 2020.  

Josie enjoys boating and being outdoors with Matt and their 2 girls in the summer time.  She also likes to read and enjoys running & exercising in her free time.